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Accor - Human Rights through Ecotourism

Initiated in 2001, its aim is to promote sustainable tourism by educating tourists consequences of sexual exploitation of children for commercial purposes. During the first year, Accor has participated in a campaign to mobilize public opinion in France on the theme of sex tourism distributing information sheets in the booklet informing travelers and staff via the intranet. In 2002, Mercure, Novotel and Sofitel Thailand launched an information campaign with ECPAT that addressed customers and hotel employees. In 2003, Accor has signed the ECPAT Code of Conduct for the Protection of children against sexual tourism. 
Accor 325 agencies participated in the new campaign against sex tourism ECPAT with distribution of information to employees. Operation "Walk For Children" aimed at raising funds has also been set up in Bangkok.

This partnership gave Accor the possibility to make visible its sustainable development activities and demonstrate a strong ethical commitment in the fight against the sexual exploitation of children.
For ECPAT, it offered an opportunity to educate many people to his cause and in particular target audience directly concerned with the problem of sex tourism.