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Scotts Miracle-Gro Company - Keep America Beautiful

For the vast majority of Americans in urban communities, lawns and gardens serve as the primary gateway to understanding and interacting with nature and the environment. Based on this premise, ScottsMiracle-Gro, a global leader in the consumer lawn and garden care industry, and Keep America Beautiful, a nationwide community NGO, formed a partnership beginning in 2004. The two organizations worked to advance the development of community gardens and green spaces across the United States and promote consumer education around product and lawn care stewardship best practices.

The partnership goals are twofold. First, the organizations strived to create public green spaces to provide
communities with safe, healthy and environmentally beneficial community parks, lawns and gardens, particularly in underserved neighborhoods. Second, it aimed to educate homeowners nationwide about simple steps they can take to protect and benefit the environment starting in their own backyards.