Press releases

Insight Global Gives Back

posted Jul 9, 2014, 6:52 AM by CSR Resources

Atlanta, USA, July 07, 2014 / Insight Global, a Staffing Services Company, is focused on giving back to the community. So far this year, the company has completed 30 community service projects across the country. These projects include a wide variety of non-profit groups and organizations.

Each year, every Insight Global branch selects a worthy cause about which it is passionate, and executes on a plan of support. In 2014, the Columbus, San Francisco, and Charlotte offices have each volunteered for organizations focused on ending hunger.

The Columbus office volunteered its time for Stop Hunger Now, an international hunger relief agency. The team was able to help package 40,000 meals that were later shipped to Africa. Drew Anson, an Account Manager who attended the packaging event, commented, “The best part of the event was coming together as an Insight Global family outside of our normal work routine to help fight the battle to end hunger, which affects so many people in the world every day.”

Likewise, the San Francisco office volunteered at a local Food Bank, which serves food to 30,000 families a week. The Charlotte office volunteered for Share our Strength, a national organization focused on childhood hunger. Both community service projects have helped provide food for low income families.

Insight Global is slated to complete many more community-based, volunteer activities in 2014. The company also plans to hold its annual canned-food drive, breast cancer awareness fundraiser, and participate in “Toys for Tots”.

About Insight Global
Insight Global is a privately held, Atlanta-based organization that provides long term, short term, and temp-to-permanent technical staffing services throughout the United States and Canada. Since its founding in 2001, the company has grown to be recognized as one of the premier staffing firms in the United States. Insight Global currently has office locations in 34 of the major metro markets and employs over 20,000 professionals each year in companies nationwide. The company has been ranked as one of the fastest growing staffing firms for 6 consecutive years and was named the 6th largest IT staffing firm in America in 2013 by Staffing Industry Analysts. For more information about Insight Global, visit, or follow us on LinkedIn, Facebook, and Twitter.

McDonald's® Canada now serving Marine Stewardship Council certified sustainable fish in its Filet-O-Fish® sandwich

posted Jun 17, 2014, 2:25 PM by CSR Resources

TORONTO, June 17, 2014 / - McDonald's Canada today announced that 100 per cent of the fish it serves in its Filet-O-Fish is now certified as sustainable by the Marine Stewardship Council (MSC). McDonald's Canada has purchased fish from MSC certified fisheries for nearly a decade and recently completed MSC's third-party Chain of Custody process to further solidify the company's commitment to maintaining the health of the world's oceans by supporting sustainable fishing practices.

MSC is the world's leading certification and ecolabelling program for sustainable wild caught seafood and the logo can only be used after rigorous, independent third-party verification. The MSC's Chain of Custody process traces the fish, used in McDonald's Filet-O-Fish, from the restaurant where it's served, back through the supply chain. The fisheries that McDonald's Canada's supplier sources from are MSC certified and have been assessed by independent scientists against three core principles: the health of the fish stock, the impact of the fishery on the ecosystem and the management system that oversees the fishery.

"Partnering with the Marine Stewardship Council is a critical part of our sustainability and environmental stewardship journey and its ecolabel is a way for us to engage and involve our customers in this important issue," said Sherry MacLauchlan, Director of Government Relations and Sustainability for McDonald's Canada. "We're committed to offering our customers quality, sustainably-sourced menu choices and to looking at ways to incorporate positive environmental practices throughout our supply chain."

"We applaud McDonald's Canada and their nearly decade-long efforts to support sustainable fishing practices and help maintain the health of the world's oceans," said Geoff Bolan, Americas Region Commercial Director for the Marine Stewardship Council. "Having the MSC ecolabel on Filet-O-Fish packaging in every Canadian McDonald's restaurant will significantly contribute to the MSC mission of using its certification and ecolabel program to recognize and reward sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis."

McDonald's Canada uses MSC certified wild-caught Alaska pollock for its Filet-O-Fish and is one of the largest purchasers of the fish in the Canadian foodservice industry. McDonald's Canada joins McDonald's Europe and McDonald's U.S.A in receiving MSC certification. For more information about McDonald's Canada's sustainable sourcing practices visit:

About McDonald's Canada
McDonald's is the leading foodservice company in the world. McDonald's Restaurants of Canada Limited and its franchisees own and operate more than 1,400 restaurants and employ more than 85,000 employees from coast-to-coast. Approximately 80 per cent of McDonald's Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald's Canada, visit or follow us on Twitter (@McD_Canada and Facebook for updates on our business, promotions and menu items.

About The Marine Stewardship Council
The Marine Stewardship Council (MSC) is an international non-profit organization set up to help transform the seafood market to a sustainable basis. In total, more than 300 fisheries are engaged in the MSC program with 237 certified, 98 under full assessment and 40 to 50 in pre-assessment. This represents over 10 per cent of the annual global harvest of wild capture fisheries. Worldwide, more than 22,000 seafood products, which can be traced back to the certified sustainable fisheries, bear the MSC ecolabel. For more information on the work of the MSC, please visit www.msc.orgor follow us on Twitter @MSCecolabel) and Facebook (

Teleperformance Group Partners with Feed the Children to Help Columbus, Ohio Area Families

posted Jun 10, 2014, 1:58 AM by CSR Resources

Columbus, USA, June 10, 2014 / On Friday, June 13, Feed The Children will deliver a semi tractor-trailer full of food and essentials to help 400 Columbus area families. The food and essentials will be distributed to pre-identified families at 10:30 a.m. at The Church at Mill Run (3500 Mill Run Drive) in Hilliard.

Teleperformance is a longtime supporter of Feed The Children and this event is sponsored by Teleperformance employees. Team members from the Columbus Contact Center will be on hand to help distribute the boxes and help answer any questions anyone may have about the company.

More than one in five children living in Franklin County (24.6% percent) are considered impoverished. In fact, the number of children living in poverty in Franklin County alone (275,900) could fill the Nationwide Arena more than 3 times.

Feed The Children partner agency the Lutheran Social Services of Central Ohio have pre-identified families receiving the boxes. Each family will receive a 25-pound box of food and a 10-pound box of personal care items. The boxes are designed to help a family of four for up to one week.

“We are so thankful to all the employees of Teleperformance for helping to provide food and essentials to children and their families,” said Erin Engelke, spokesperson for Feed The Children. "We hope people see the great work that Teleperformance does year round to help put more trucks on the road and provide assistance for fellow Americans.”

“On behalf of Teleperformance, volunteers and those we help and serve in our communities and around the globe, I wanted to say that we are very grateful to be working with a great charitable partner, such as Feed The Children,” said Nicole Young, spokesperson for Teleperformance’s Citizen of the World Team. “It is through collaborations of foundations, businesses and individuals like Teleperformance that we are able to make a difference not only in our own communities, but around the globe.”

About Feed The Children
Founded in 1979, Feed The Children is one of the largest charities based in the U.S., with the mission of providing hope and resources for those without life’s essentials. Feed The Children is accredited by the BBB Wise Giving Alliance and has a 4-star rating from Charity Navigator. Using an integrated approach to defeat hunger, Feed The Children distributed over $344 million in food, essentials and medicine to over 10 million individuals in the United States, and 23 other countries in fiscal year 2013. For more information,

About Teleperformance Group
Teleperformance, the worldwide leader in outsourced multichannel customer experience management, serves companies around the world with customer care, technical support, customer acquisition and debt collection programs. In 2013, it reported consolidated revenue of €2,433 million ($3,236 million, based on €1 = $1.33).

The Group operates 110,000 computerized workstations, with close to 149,000 employees across around 230 contact centers in 62 countries and serving more than 150 markets. It manages programs in 63 languages and dialects on behalf of major international companies operating in a wide variety of industries.

Interested in a career with Teleperformance visit

American Heart Association and Exclusive Jewelry Designer Joseph Aviv; Raising Heart Beats for a Good Cause

posted May 20, 2014, 5:18 AM by CSR Resources

Hallandale, USA, May 20, 2014 / Joseph Aviv and his internationally renowned brand, will be marching to a different beat, that of a heart, when he partners with the American Heart Association's 2014 Annual Heart Ball which is to be held this Saturday, May 17th, 2014 at the Mandarin Oriental in Miami, FL. Several of Aviv's exclusive pieces, including his trademarked brown gold and diamond web heart necklace, will be featured during the live auction event of the evenings gala in which proceeds raised will benefit the tireless efforts of the association and as well those in need.

"It is an extremely gratifying experience to be associated and assist with the American Heart Associations' continuing research to create healthier lives for people which are free of cardiovascular disease and stroke," explains Aviv. "If I can do something or be just a small part in the betterment of others lives, then I also feel blessed."

In addition to the exquisite pieces being featured at the gala, attendees will also have the opportunity to participate in the designer's Champagne Flute Raffle. A delightful twist to the otherwise standard protocol, guests who purchase champagne flutes will be entered into a drawing for a chance to win one of five 1/3 carat VVS quality loose diamonds, each having a retail value of over $700.00.

Joseph Aviv is no stranger to assisting charitable organizations and causes having been involved with several which range in scope from the United Way and American Cancer Society, to foundations whose primary focus is to raise funds for children with terminal illnesses or those in need of special medical assistance.

With the successful combinations of being humble in nature, creative in design, and his willingness to give back to organizations which can make a difference in the lives of others, this has positioned Joseph Aviv and the brand for continued and successful growth.

Plans are also underway for the launch of the Joseph Aviv National Trunk Show Tour which is set to grace the establishments of many of the leading fine jewelry retailers in the United States starting in Fall. Aviv will also be featured in several exclusive television programs throughout 2014 and 2015 and is set to appear in national publications, and as well scheduled to be involved in other charitable galas, fashion shows, and events in the coming year.

About Joseph Aviv:
For over 35 years, world renowned and master jeweler Joseph Aviv, has been bringing his creations to life with each piece embodying a sensual elegance as well as a intellectual fascination that appeals to sophisticated clientele. From socialites to recording artists, stage and screen stars, Aviv's collections and custom designs is a world of life, energy, and movement which lend a contemporary edge to his innovative and timeless pieces.

The Sarasota Suncoast Team Partners with Scott Paint Corporation

posted May 9, 2014, 6:23 AM by CSR Resources

Sarasota, USA, May 09, 2014 / May 8, 2014 is Keller Williams Realty’s annual RED Day. “RED” Day stands for Renew, Energize, and Donate. RED Day is an initiate dedicated to celebrating Keller Williams Realty’s year-around commitment to improving our local communities. The Sarasota Suncoast Team and Keller Williams Realty Sarasota Lakewood Ranch partnered with Scott Paint Corporation to paint 3 entire buildings for Everyday Blessings, a local non-profit group that provides high quality care for sibling groups through a live-in caregiver model.

John Buetergerds was instrumental in securing the help of Scott Paint Corporation and its regional manager Tony Lauro. It took a few days until John Buetergerds and Tony Lauro finally connected but Tony was happy to offer their support for this great event. Scott Paint Corporation is donating the paint needed to paint the 3 buildings of Everyday Blessings.

This year the Sarasota Suncoast Team is teaming up with Keller Williams Realty Sarasota Lakewood Ranch and as part of their annual RED Day event, they are going to paint the buildings of Everyday Blessings in Sarasota as well as landscape the yards surrounding the buildings. An important part of this year’s RED Day event is also to encourage donations through the “2014 Giving Challenge”.

The final event for this year’s RED Day will be a Hoedown Celebration at the Herschberger Wind Song Farm on Saturday May 10th where Keller Williams Realty Sarasota Lakewood Ranch is inviting the kids and staff of Everyday Blessings as well as all the participants in this event and donors, such as Scott Paint Corporation, for a fun afternoon and barbeque.

Giving back is a big part of the Keller Williams Realty culture and this annual event is just one of many activities the Sarasota Suncoast Team does to help support local activities and groups in the Sarasota area. All of the Keller Williams offices worldwide will be closed so that everybody has the opportunity to give back to the community.

Are you looking for a knowledgeable team to buy a home or sell a home? Contact the Sarasota Suncoast Team at Keller Williams Realty International and put their knowledge to work for you. Choose John and Anja Buetergerds of the Sarasota Suncoast Team as your business partner. The Sarasota Suncoast Team will work hard for their clients to secure the best deal possible for buyers and seller. Call or text the Sarasota Suncoast Team today at 941.894.4063941.894.4063 or visit their website at Offers Free Hard Drive Evaluations, Discounts for Tornado Victims

posted May 2, 2014, 8:02 AM by CSR Resources

Edwardsville, USA, May 01, 2014 /, a world leader in hard drive data recovery services, is offering free hard drive evaluation services and a 20 percent discount for the victims of the tornadoes that ravaged Alabama, Arkansas, Mississippi, and Arkansas this week.

The deadly storms have killed more than a dozen people and destroyed homes and businesses throughout the region.

"Many businesses are struggling to get their computer systems back up and running, and these first few days are crucial. Lost computer files can make an enormous difference for some companies," said Ben Carmitchel, President of

Hard drives and computer devices can take additional damage in the weeks following a major natural disaster, as storm water can cause corrosion and other issues. urges computer users to take immediate action to protect their files.

"In addition to physical damage, we often see damage from electrical shocks, flooding, and fires following major natural disasters," said Carmitchel. "Because the damage can get worse over time, we recommend getting assistance right away."'s engineers carefully clean damaged media in a certified Class 100 clean room, removing water, dirt, and other sources of contamination. They can then provide a detailed data recovery report, and if the computer's owner chooses to proceed with the recovery, the process is completed within several days.

Even if computer users do not want to pay for the services, they can receive free hard drive evaluation services to limit damage. also provides free shipping for tornado victims and a sizable data recovery discount.

"We're trying to help in any way we can," said Carmitchel. "We can recover data from most hard drives, even when they've sustained serious damage. However, it's very important to get the damaged hard disk to a reputable data recovery provider as quickly as possible." is a worldwide leader in data recovery services. With four locations in California, Illinois, Arizona, and Toronto, the company provides a variety of services to thousands of clients each year. for more information.

Furnishing Hope Program Helps Non-Profits Raise Thousands – with a Potential of Much More

posted Apr 24, 2014, 4:49 AM by CSR Resources

Columbus, USA, April 24, 2014 / Furnishing Hope program was established in July of 2013 and has already given an estimated $20,000 to local charity. The program was created by Capital Choice Office Furniture to help give back to the community and provide quality used furniture for the retailer.

The Furnishing Hope program allows companies to donate their surplus furniture with the majority of the proceeds going to a charity. Chris DiSilvestri, owner of Capital Choice Office Furniture and creator of the Furnishing Hope program, believes that this program could help many non-profits reach their fundraising goals. “We just need to get the word out about this program and the community will benefit. The company that donates the furniture will get a tax write-off. It’s a 7 win scenario because everybody wins.” More specifically:

1. Charity gets cash donation.
2. Companies have a solution for moving large amounts of surplus assets quickly.
3. Save landfills.
4. Provide furniture and other office equipment to new and growing smaller companies at a reduced cost.
5. The donating company gets recognition.
6. People are put to work moving and reselling assets.
7. The donation is provided by the business community instead of charities being dependent on government grants.

The Furnishing Hope program utilizes, a sister company to Capital Choice Office Furniture, to sell the items to the public. is an online auction website that was created to sell bulk items from Capital Choice Office Furniture and provide another avenue to liquidate commercial items. The AuctionsNow team manages the entire process of promoting the items online to the removal of the items from a company’s facility.

If you are a non-profit business and you know of a business that has surplus furniture, either they don’t use it anymore or they need a different setup of furniture because of company growth, provide a contact name to Capital Choice Office Furniture. Upon the sales of the items, Capital Choice Office Furniture will write a check to the non-profit that provided the lead. It’s that easy!

Visit or contact Capital Choice Office Furniture for more information on the program.

Canadian Citizen Groups Join USA Private Sector Funding Movement to Strengthen Opportunity for Canada’s Youth

posted Apr 18, 2014, 5:46 AM by CSR Resources

Vancouver, USA, April 18, 2014 / The goal of this International alliance is to redistribute credit and debit card bank processing fees to help fund Canadian youth initiatives, which is a high priority in all Canadian Provinces. Coralee Oakes, Minister of Community, Sport and Cultural Development, recognizes the importance of investing in our youth: “Through BC Creative Futures strategy, we are annually investing $6.25 million in programs that foster a creative workforce by providing arts opportunities to young British Columbians. I encourage you to continue working in partnership with British Columbia’s business community to further develop Swipe4TheKids in the province,” encouraged Oakes.

Patrick Schmied and and Ashvin Abraham, Brand Ambassadors for Swipe4TheKids in Canada, have helped lead the charge in Vancouver: “The Canadian Business sector has been extremely receptive to the program and progress has developed sooner than expected. I am excited to be a part of such a unique and fresh model for social sustainability. The moment I heard about Swipe4TheKids, I knew this was meant for Canada’s future.”

Canadian early adopters of Swipe4TheKids include an eclectic mix of supporters, well-established independent businesses and affiliated youth programs spread out over several Provinces and Territories. One participant is George Chronoupolos, Managing Director of Royal Riviera Mens & Ladies Salon. His vision for the last fifty years has brought in patrons from American Presidents, Industrialists, and high profile entertainers. Another partner is Ontario Publisher Michael Brooke of Concrete Wave Magazine, who created Longboarding For Peace, a movement that promotes tolerance through skateboarding. Amesbury Middle School in Toronto is serving as a pilot program, where funds from participating merchants will help Brooke’s Longboarding For Peace expand into schools all across the Country.

Other participants and affiliates include: Canadian-based Cackleberrie’s Connection, North American Distributor of Cackleberries On-Line Children's Education system; Dr. George Mueck and The Mueck Group; Mel Zajac of Zajac Ranch for Children; Glendale Automotive in Ancaster; and in Vancouver. Additionally, Hastings Crossings Business Improvement Association (HXBIA) has recently introduced this revolutionary program to its business community. Finally, conversations are progressing quite smoothly with several major Canadian Business groups initiated by brand representative Patrick Schmied at the urging of Premier Clark’s Office.

Mike Boccio, New York Attorney and ex-Managing Director of The Trump Organization, helped launch the program and acts as Special Advisor to PES. Mike generated the initial interest from his Canadian Associates. “When Mike Boccio first revealed the Swipe4Thekids mindset & methodology to me, I was blown away by the sheer simplicity of the model. It generates great social efficacy for youth, without burdening or inconveniencing business owner’s one iota. It’s truly a unique opportunity for the Community and for the businesses,” acknowledged Abraham.

Largest Sustainability Market Survey ever shows continued market growth, high levels of executive commitment, but an increasing gender imbalance.

posted Apr 11, 2014, 7:44 AM by CSR Resources   [ updated Apr 11, 2014, 7:46 AM ]

London, UK, March 11th, 2014, / The 5th instalment of the biennial CR and Sustainability Salary Survey produced by Acre, Carnstone & Flag, reveals that average salaries have risen in Europe and North America, but have dropped in the UK from £56,360 to £55,071 since 2012.

Natural Resources remain the most highly paid sector with an average salary of £102k, having risen 7% since 2012. Support Services (facilities management and outsourcing) emerges as the second most highly paid sector at £74k, closely followed by Telecoms, Industrials and Banking & Finance. Leisure and Retail remain the lowest paid sectors at £48k and £49k respectively.

The survey attracted 1200 respondents, an increase of 42% in comparison to the previous 2012 report indicating significant growth in the sector. High levels of executive commitment to corporate responsibility and sustainability (CR/S) are reflected in the results with nearly 60% of respondents reporting high or very high levels of engagement from executive management. Andy Cartland, Founder of Acre comments “this level of engagement is encouraging for our industry, but the percentages must increase significantly before we can claim that sustainability is truly integrated”.

The survey has generated some interesting insights into how professionals spend their time. For the first time, the top five activities were the same for in-house employees and consultants; CR/S Strategy Development and Implementation remains in the top position, followed by Reporting/Performance Measurement, then Environment, Stakeholder Engagement and Auditing/Assurance.

Carbon/Energy Management, however, has completely dropped out of the top five. Paul Burke, Senior Partner at Carnstone comments “the systems and processes for collating energy data have become more developed and efficient so the activity may be taking less time. Responsibility for energy management may also be devolving from CR/S teams to those working in other functions.”

Women continue to be employed in less senior roles compared to men, especially in consultancies. The global average salaries for men and women were £67,859 and £52,201 respectively and the average for women has dropped by almost £4,500k since 2012.

The survey confirms that the CR and Sustainability sector continues to create rewarding jobs with just over 80% claiming to be satisfied or very satisfied in their current positions.

The full report can be downloaded at:

About the salary survey

  • Formerly released on 9 April 2014 
  • The largest industry survey of its kind 
  • Global in reach since 2010 
  • Produced every two years 
  • 1200 respondents in 2014 
  • The 5th installment since 2007 
  • Previous report released in 2012 

About ACRE
Acre is a specialist sustainability recruitment consultancy connecting companies and people across corporate responsibility, sustainability, environment, energy and health & safety to help build the next generation of sustainable business. The company was founded in 2003 to respond to the growing need for sustainability professionals and offers bespoke solutions for recruitment, search and business intelligence.

About Carnstone
Carnstone is an independent management consultancy specialising in CR and sustainability. We have broad expertise and advise large, mainly corporate clients on the full range of social, environmental and ethical matters, from tentative first steps through to day-to-day management, strategic planning, measuring performance and corporate reporting.

About Flag
Flag is a creative communications agency specialising in corporate reporting and communications. We work collaboratively with national and international brands from a wide range of industry sectors, as well as public sector and not-for-profit organisations, to provide: corporate reporting, sustainability and communications consultancy, sustainability copywriting and editing, creative information design, digital and in print technical and accessibility expertise, and implementation project management and production. Our 46 employees are based in Cambridge and London and we have held the ISO 9001 quality standard for 17 years.

For more information contact:
Raquel Daniels
Tel: 020 7400 5590

Insights on the advancement of a national agenda for CSR in France with Michel Doucin, CSR Ambassador

posted Apr 8, 2014, 3:57 AM by CSR Resources   [ updated Apr 8, 2014, 2:52 PM ]

Avignon, France, April 8th, 2014 /  As part of our series of monthly interviews, CSR-Resources' team had the opportunity to conduct an interview with Michel Doucin, Permanent Secretary of the National Platform for Corporate Social Responsibility, and Ambassador in charge of CSR.

Michel Doucin, Ministre plénipotentiaire, is the Permanent Secretary of the National Platform for Corporate Social Responsibility, a recently created institution working for the French Prime Minister. He is also Diplomatic Advisor at the Social, Economic and Environmental Council of the French Republic. From 2008 to last July, he was the French ambassador for bioethics and corporate social responsibility, participating in ISO 26000, OECD Guidelines for Multinational Enterprises updating and UN Guidelines on Business and Human Rights negotiations, while being a member of the EU High Level Expert Group on Corporate Social Responsibility. Before this role, he had been ambassador for Human Rights. Over the years, he has taken on a large number of functions dealing with development policy, economy, cultural diplomacy and relations with civil society. He worked in Italy and Germany. Michel Doucin is a former student of Ecole Nationale d’Administration and he was granted a master in economy and a PhD in political sciences. He is also Associate Professor at Paris-Sud University, teaching corporate social responsibility and non-governmental actors’ role in international relations. 

CR: Could you give us a brief overview of your personal journey, and the different experiences that have led you to become an ambassador for Corporate Social Responsibility in France?

MD: Je suis économiste de formation et ai exercé principalement dans ce domaine dans le cadre d’une longue carrière diplomatique commencée en 1977 à la direction de la coopération internationale du ministère des affaires étrangères. En 2004, étant alors proche collaborateur du directeur des affaires économiques et financières, j’ai été chargé d’une mission de réflexion sur les idées que la France pourrait promouvoir dans les institutions internationales ayant commencé d’élaborer des normes internationales en matière de responsabilité sociale des entreprises : Nations Unies, Union Européenne, OCDE, ISO, GRI, etc. Notre tradition juridique nous avait fait jusques là négliger ce versant de la diplomatie économique, que nous n’ignorions pas, mais traitions de façon fragmentée. Après que j’aie exercé la fonction d’ambassadeur chargé des droits de l’Homme de 2005 au début 2008, mesurant les importants développements des négociations sur la RSE également dans ce champ-là, j’ai proposé au ministère de créer la fonction d’ambassadeur chargé de la RSE et j’ai été entendu.

MD: I am an economist by training and have practiced primarily in this area as part of a long diplomatic career, which began in 1977 at the Directorate of International Cooperation of the Ministry of Foreign Affairs. In 2004, being a close collaborator of the director of economic and financial affairs, I was made in-charge of the mission to reflect on the ideas that France could promote within international institutions such as United Nations, European Union, OECD, ISO, GRI, that had begun to develop international standards of corporate social responsibility. Until then, our legal tradition had neglected this side of economic diplomacy to which we were not ignorant, but which we dealt on a piecemeal basis. Then, from 2005 to early 2008, I was the Ambassador for Human Rights, measuring important developments in the area of human rights in CSR, I proposed to the Ministry to create the function of Ambassador in charge of CSR, and they accepted my pledge.

CR: What importance is given to CSR on the agenda of the current government priorities? Is CSR an integral part of the sustainable development objectives carried out in France?

MD: Le gouvernement issu des élections du printemps 2012 a missionné plusieurs hautes personnalités sur des questions de RSE ou appelant des réponses partiellement en termes de politique de RSE : rapports Gallois, Brovelli-Dragot-Milinié, Védrine-Sévérino-Zinsou. Les conclusions des conférences sociale et environnementale de 2012 comprenaient d’importantes dispositions dans ce domaine. Ce même gouvernement a renoncé à l’engagement du programme présidentiel de plafonner par la loi les rémunérations des hauts managers privés, acceptant un mécanisme d’autogestion sous contrôle, typique de l’esprit de la RSE. Dans le même ordre d’esprit, Jean-Marc Ayrault a accepté la proposition, venue d’organisations patronales, syndicales et de la société civile, de créer une Plateforme nationale d’actions globales pour la RSE (dont font partie une quarantaine d’organismes privés et six ministères) et l’a installée le 17 juin dernier en le laissant s’auto-administrer avec un président et un bureau élus. Enfin, la stratégie nationale de développement durable publiée début mars inclut plusieurs références fortes à la RSE, etc.

MD: The government elected in spring 2012 commissioned several dignitaries on CSR issues, or calling for answers partly related with a CSR policy: Gallois reports, Brovelli-Dragot-Milinié, Védrine-Sévérino-Zinsou. The findings of social and environmental conferences held in 2012 included important provisions in this area. This same government has waived the legal commitment of the presidential program to cap the remuneration of senior managers of the private sector, accepting a typical mechanism of self-management, in the spirit of CSR. In the same momentum, Jean-Marc Ayrault accepted the proposal that came from employers, trade unions and civil society to create a national platform for global actions on CSR (which included some forty private organizations and six ministries) and was launched on June 17 allowing it to be self-administered with an elected president and office. Lastly, the National Sustainable Development Strategy published in early March included several strong references towards CSR.

CR: What dialogue is being conducted with neighboring governments on this issue, and what are the major European initiatives in which France participates?

MD: Lorsque la France a présidé l’Union européenne au dernier semestre 2008, elle a demandé à la Commission européenne de reconsidérer la politique menée depuis le Livre vert de 2001 qui se limitait à financer des laboratoires d’échanges d’expériences entre entreprises au sein de CSR Europe. Elle a souhaité que les Etats soient associés à l’élaboration de la politique européenne dans ce domaine et qu’un modeste comité d’experts appelé le Groupe des experts sur la RSE devienne le lieu régulier de travaux conjoints. Au sein de ce Groupe sont apparues des affinités avec les représentants de pays qui considéraient, comme nous, que les enjeux étaient trop importants pour que les Etats s’en désintéressent : la Suède (premier pays à avoir créé la fonction d’ambassadeur RSE), les Pays Bas (engagés dans une évaluation de la transparence de ses grandes entreprises sur les risques RSE), le Danemark (doté depuis 2008 d’une loi rendant le reporting RSE obligatoire, avec lequel nous avons fondé le Groupe des amis du paragraphe 47 de la Déclaration de Rio), l’Espagne (ayant créé un Conseil National de la RSE), l’Allemagne (dont la stratégie de RSE encourage le reporting). etc. Des habitudes de concertation entre ce groupe de pionniers se sont instaurées de façon informelle. On lui doit la directive sur le reporting, que la Commission pensait impensable en 2008.

MD: When France chaired the European Union in the last half of 2008, it asked the European Commission to reconsider the policy from the 2001 Green Paper, which was limited to promoting laboratories of experiences sharing between companies within CSR Europe. It desired that States get involved in developing a EU policy in this area and that a small committee of experts called the Group of Experts on CSR may become a regular place of joint work. Within this group, there appeared affinities with country representatives whom considered, like us, that the stakes were too high for the States to be disinterested: Sweden (first country to have created the CSR Ambassador function), the Netherlands (engaged in an evaluation of the transparency of its large companies on CSR risks), Denmark (equipped since 2008 with a law making CSR reporting mandatory, with which we founded the Group of Friends of the paragraph 47 of the Rio Declaration), Spain (having created a National Council for CSR), Germany (whose CSR strategy encourages reporting), etc. Habits of cooperation between this group of pioneers are carried out informally. We owe this group the directive on reporting, which the Commission thought was unthinkable in 2008.

CR: What is your facilitation role between public and private actors, and is this "Smart Mix" important in the construction of lasting reforms in CSR?

MD: Si la question porte sur les fonctions d’ambassadeur chargé de la RSE, je dirai simplement que je les ai conçues au service des intérêts de toute la société française. A ce titre, je sollicitais régulièrement aussi bien les organisations patronales que syndicales et de la société civile, mais aussi les différents ministères, pour recueillir leurs positions tout au long de négociations qui ont duré de trois à six ans, temps suffisamment long pour permettre l’écoute mutuelle. Telle une abeille, j’emportais mon pollen fertilisant d’une institution à l’autre et j’ai observé souvent des résultats intéressants. L’un d’entre eux a été l’insertion du principe du « comply or explain » dans la législation française sur le reporting, inconnu jusque-là : il a introduit une première forme de « smart mix » dans la politique publique de soutien au développement de la RSE. Le système de gestion des rémunérations des hauts dirigeants, déjà cité, est un autre exemple de la progressive acclimatation de la soft law dans le droit français.

MD: If the question relates to the function of CSR ambassador, I would simply say that I have designed it to serve the interests of the whole French society. As such, I regularly solicited trade and employers' unions, as well as civil society, and also the various ministries to obtain their positions throughout negotiations that lasted from three to six years, sufficiently long to allow a mutual understanding. Like a bee, I carried my fertilizing pollen from one institution to another and I have often observed interesting results. One of them was the inclusion of the principle of "comply or explain" in the French legislation on reporting, hitherto unknown: it introduced an early form of "smart mix" supporting the development of a public policy CSR. The self-management of the remuneration of senior executives, cited earlier, is another example of the gradual acclimatization of soft law in the French law.

CR: Could you tell us a few words about the National Platform for CSR, the "Platforme RSE", to which you are the General Secretary and the importance it plays in the national debate on CSR?

MD: L’originalité de cette Plateforme est sa création sur demande d’acteurs privés et sa gouvernance par autogestion et sur le principe du consensus. C’est un signe en soi de l’acceptation par les pouvoirs publics, qui y participent, du fait que des propositions encourageant la RSE puissent venir d’une co-conception entre acteurs privés et publics. Le premier acte rendu public de cette jeune institution a été une déclaration invitant l’Union européenne à conclure la négociation sur le projet de directive sur le reporting extrafinancier et à définir des règles ambitieuses, proches de celles que nous connaissons en France depuis 2001. Quand on se souvient des difficultés qu’ont connues les gouvernements français qui ont légiféré sur le sujet pour recueillir l’accord des organisations patronales, on mesure le chemin parcouru et on peut parier que l’esprit de consensus sur lequel ont démarré les travaux de la Plateforme est appelé à durer. Tel est l’enjeu de cette Plateforme : aider les pouvoirs publics à bâtir des politiques mûrement pensées, utiles et efficaces, articulées avec des engagements collectifs d’organisations représentatives des entreprises et des citoyens, qui concourent au développement durable et à la compétitivité.

MD: The originality of this platform lies in its creation by demand of the private actors and by its governance based on self-management and the principle of consensus. This in itself is a sign of acceptance by the public authorities involved, that encouraging CSR proposals can come from a co-designed process between private and public actors. The first act released of this young institution was a declaration calling on the EU to conclude the negotiations on the draft Directive on extra-financial reporting and to set ambitious rules, similar to those we know in France since 2001. When we remember the difficulties that experienced French governments that have legislated on the subject to obtain the agreement of employers' organizations, the path is measured and you can bet that the spirit of consensus under which the platform started to function, is expected to last. This is the purpose of this platform: helping governments build carefully thought, useful and effective policies, articulated with collective commitments issued from private and citizen’s representatives, who contribute to the sustainable development and competitiveness.

CR: What is the image of French companies abroad? Isn't the French legislation in terms of CSR seen as hostile by companies from emerging countries?

MD: Il suffit de lire les différents classements mondiaux d’entreprises selon des critères de RSE pour observer qu’une dizaine de grandes entreprises y figurent toujours, y compris lorsque ces classements sont établis par des institutions de pays émergents. C’est d’autant plus satisfaisant que les entreprises françaises sont handicapées par la faiblesse de leur communication autour de leurs politiques de RSE : certaines rejettent même ce concept, lui préférant des expressions plus récentes comme le Social Business ou l’approche Bottom of the Pyramid.

La législation française relative à la RSE a sans doute fait l’objet d’une certaine incompréhension hors de nos frontières parce que certaines organisations patronales la brocardaient. Le consensus que j’ai déjà signalé autour de l’appel pour une directive européenne un minimum… directive, montre bien qu’il s’agissait de jeux tacticiens. Les rachats d’entreprises françaises auxquels participent en quantité des entreprises de pays émergents me semblent attester que les experts internationaux ne s’y trompent pas.

MD: One only needs to read the various global rankings of firms by CSR criteria, to observe that a dozen large companies still appear there, even when these rankings are established by institutions in emerging countries. This is all the more satisfying that French companies are hampered by the weakness of their communication about their CSR policies: some even reject the concept, preferring more recent expressions as Social Business and the Bottom of the Pyramid approach.

French legislation on CSR has undoubtedly being misunderstood beyond our borders because some employers' organizations were overlooking it. The consensus I've already reported about the call for a European directive a minimum...directive, shows that it was a tacticians’ games. Acquisitions of French companies involving in a large amount of companies from emerging countries seem to certify that international experts are not mistaken.

CR: On which institutional intermediaries do you rely to sensitize provinces about CSR, supposedly less aware of this concept?

MD: Dans les régions françaises, des Conseils régionaux, des Chambres de commerce, des Comités économiques et Sociaux, des Unions Patronales, des cercles de jeunes patrons - comme le Centre des Jeunes Dirigeants-, des comités d’Agenda 21, des directions régionales de l’industrie…une extrême diversité d’acteurs s’engage dans la promotion de la RSE par des actions de sensibilisation (organisation de Prix, de forums) et d’accompagnement (par exemple pour des certifications). La Plateforme nationale n’a aucune ambition hégémonique et se propose seulement d’aider celles de ces initiatives qui le souhaitent. Nous prévoyons en novembre prochain, au Conseil Economique, Social et Environnemental, un rendez-vous national où nous inviterons ceux qui voudront bien venir débattre avec nous des orientations du Plan national RSE que le gouvernement nous a invité à élaborer.

MD: French regions, Regional Councils, Chambers of Commerce, Economic and Social Committees, Trade Unions, Youth Leaders Circles -such as the Centre des Jeunes Dirigeants-, Agenda 21 committees, the regional offices of industry ... an extreme diversity of actors are engaged in the promotion of CSR awareness raising (Awards, forums) and support (eg certification). The National Platform has no hegemonic ambitions and intends to help only those initiatives who wish to be helped. This November, we are organizing the Economic Social and Environmental Council, where we will invite those who will agree to come and discuss with us the guidelines of the CSR National Plan that the government has mandated us to develop.

CR: Lastly, what are the major directions that you would see France take in CSR, and what would be its flagship projects?

MD: Les priorités sont, aux yeux du Bureau de la Plateforme : d’abord la dissémination des pratiques de RSE dans l’ensemble de l’économie française, et surtout des PME, par le biais de clauses incitatives dans les marchés publics et les achats des grands donneurs d’ordre. Il y a là un effet de levier potentiel considérable. Un second axe est la clarification des mécanismes de labellisation relatifs à la RSE, l’une des voies par lesquelles certaines filières s’engagent courageusement pour la diffusion des bonnes pratiques, ayant compris que la démarche RSE prolonge et complète les démarches de qualité. Un troisième axe devrait être une pédagogie favorisant la consommation responsable, la clé de la réussite de la transition écologique ; les expériences déjà lancées en matière d’étiquetage environnemental montrent la voie.

MD: Priorities are, in the eyes of the Office of the platform: firstly, the release of CSR best practices throughout the French economy, especially among SMEs, through incentive clauses in public contracts and purchasing departments of major actors. A considerable leverage effect may occur. A second axis is the clarification of the mechanisms of labeling on CSR, one of the ways in which certain sectors engage courageously for the dissemination of best practices, having understood that CSR extends and complements the quality procedures. A third axis should be a pedagogy promoting responsible consumption, the key to the success of the ecological transition; experiments already undertaken in relation to environmental labeling are showing the way.

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